Colora

Working with a small team, we created an entirely new website concept for Colora. From initial wireframes to detailed designs and clickable prototypes, we handled every stage of the project. This comprehensive redesign aimed to enhance user engagement and accessibility, ensuring Colora's online presence was both seamless and visually appealing.

Concept

Colora aimed to rebrand their website to create a more inspiration-driven experience. The goal was to transform the site from a source of dry information to a platform where users could simultaneously get inspired and informed. We started out with concept wireframes, using black and white sketches of rooms and spaces integrated into the homepage. These grayscale designs allowed us to focus on the user experience without being influenced by visual branding.

Design

For the design phase, Colora was looking for a colorful and vibrant environment. We experimented with lots of colors and styles, drawing inspiration from their printed work and magazine. This led to a vibrant color palette that captured the energetic and dynamic essence of their brand.

Prototype & user test

To really bring our ideas to life, I whipped up an interactive prototype in Figma. This prototype let us simulate the actual user experience (on desktop) and get some useful feedback during user testing.